Time Warner and Adobe Get Together – HBO Coming in Flash?

I’m traveling this week but I got a heads up on a press release for our partnership with Time Warner. I haven’t had time to ask many questions, but I liked Liz Gannes’ post. At a broad level, we’ll be working with them on things like DRM and analytics, two very important aspects of the rich media experience. I’m still not a big fan of DRM for things that I own, but when it comes to streaming content that you’re getting for free or renting, then DRM is an important part of the ecosystem. And we’ve been working hard on a DRM solution that is as transparent and seamless as the Flash Player itself. With this partnership I hope we’ve got some new lines of communication into the content creators so we can come up with a solution that works for them and the users.

Andy Plesser over at Beet.TV has some additional information up and an interview with Jennifer Taylor of Adobe. I’m on a train with crappy wifi so I can’t get the whole thing to play, but it seems like it might fill in some of the gaps.

I was also really stoked about the line regarding HBO and Flash:

“HBO will soon relaunch www.hbo.com making extensive use of the Adobe Flash Platform.”

I’ll try to get more info on what this actually means, but it would be awesome if you could view HBO content online in the browser with the Flash Player.