Tag Archives: adobe media player

Get All of the 360Flex Sessions on AMP

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Ted just blogged about the fact that you can grab all of the sessions from 360|Flex and watch them inside of AMP. I haven’t had a chance to blog much about 360|Flex but it’s been a really, really great conference again. I think the speakers this year are better than other years so this is a good one to be recording. If you’re interested in seeing the content, all you have to do is click the badge below and go through the install process.

Update: For those having issues with the badge, this step-by-step should work. Sorry about that.

Beet.TV on Adobe Media Player and Advertising

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Beet.TV has an interview up with Deeje Cooley, an Internet TV Evangelist here at Adobe, on some of the advertising models inside of Adobe Media Player. AMP is one of the more interesting products that Adobe is working on I think. We’ve got some really great analytical tools in the background and it sounds like publishers are also starting to take notice. Deeje provides a good overview of the platform and a bit about how it works.

One of the things they cover is how you can get your own content into AMP. One way is to create a media RSS feed for your video content and then anyone can add that feed to their AMP playlist. To get listed in the catalog it sounds like we’re still working on the specifics, but we’re hoping to make it very easy down the road.

There was also recently an interesting article in Forbes about YouTube and more generally some of the findings of content providers as they move to the web:

YouTube has done a lot of experimenting with ad formats and found some surprises. Pre-roll video ads prior to the main video cause the audience to click away up to 70% of the time. Better: short banners that pop up from the bottom of the video window. The NBA channel runs rollover Patrón tequila ads that turn into a video how-to for making margaritas. “It’s finally a way that advertisers can leverage the massive amount of video streams without the fear of being next to the soccer kid getting kicked in the nuts,” says Davis Brewer, lead strategist for emerging channels for media planning firm Spark Communications. People click on those rollover ads 8 times as often as on standard display ads next to the video. The rollover ads are most effective if they appear 15 seconds into the video. Any earlier and people get turned off. When the rollover is run in tandem with a display ad next to the video box, the chance of someone clicking can be 46 times as good.

Those are all things AMP supports and things that Flash makes very easy. Interactive video has been a strength of the platform from day one and I think going forward that’s going to be very valuable to advertisers, content providers, and stat geeks trying to figure out how to best reach an audience.

One of the Big Values of AMP – Analytics, Analytics, Analytics

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A couple of weeks ago we launched the Adobe Media Player and to be totally honest, I’m still not how to describe it to a layperson. It’s a media player, it lets you subscribe to video content and then it will download new episodes for you so you can watch them offline if you want. I usually get a response like “so, it’s kind of like iTunes” at which point I realize getting into the guts of the media player is kind of a non-issue and I usually say “yeah, only you don’t buy anything, you just subscribe and watch.”

But Andy Plesser over at Beet.TV has a really good interview with Ashley Still about some of those guts that make AMP really interesting for me. First and foremost, it’s about being able to track video content at a very granular level. I think that’s one area where Adobe, with Flash, can really make some inroads. The way the Flash Player is set up, if you program things correctly, you can get a lot of data about what was watched, how long it was watched, and whether they clicked on any of the ads (if you show them). AMP lets you do some of that offline so you get constant tracking throughout the online/offline process.

Analytics around video is still very new, but it’s something that 1) studios are going to require as they put more content online, and 2) will help the entire ecosystem deliver more targeted, interesting ads so you not only get free content, but the ads are compelling and everyone wins. I think finding the “Google paid click” model for video is close and when we get there, I think the impact will be just as big for the web as Google’s model was.