Beer and Cheese Pairings with A Dopple-Weizen, a Dubbel, and a Stout

I know this isn’t a tech post, but I’m working on getting back to blogging like no one’s reading. So bear with me and hopefully it adds a bit of personality.

I’ve been experimenting lately with cheese and beer pairings. I’m obviously a little bit biased, but I think the diversity of beer makes it a fantastic compliment to cheese. It’s not a new thing, but especially in America, which has taken the wine and cheese pairing route, it’s a bit of a niche. Which leaves lots of room for exploration which in turn leaves lots of room for exploration.

For this particular round I took 3 different beers and 3 different cheeses. The picture has 4 beers, but we didn’t get to the IPA. Kind of a bummer because IPAs make for some really interesting beer pairing, but alas, some beer has to be saved for later. Our beers were:

  • Lagunitas Dopple Weizen – A surprisingly crisp and tangy beer. They use yeast from Bavaria which I think gives the beer a really interesting flavor that mixes nicely with the crisp malt profile of the Dopple. Still retains a lot of the wheat character of the beer making it a mix of flavors that opened up a lot o cheese possibilities.

  • Full Sail Sanctuary 2011 – This beer deserves a year or two of conditioning in the bottle, but desperate times and all that. A great example of the dubbel style; bready, carmely malt goodness mixed with the banana, spicy belgian yeast. Slight hops to round out the beer, but basically a very drinkable Dubbel all around.
  • Alaskan Perseverance Ale – I can’t get enough of this beer. It’s a typical stout but brewed with birch syrup and fireweed honey. Both give the beer a very bitter sweetness which is a great compliment to the standard stout. It adds just a slight bit of extra to it that makes it stand out and makes it a very complex and fun to drink beer. It’s a 25th anniversary beer so grab some while you can.

Now, on to the cheeses:

  • Cypress Grove Chevre Truffle Tremor – Tangy, truffle goodness. Has a very sour, almost yeasty flavor to it. It’s an aged goat cheese, so the texture plays games with the beer a bit, but the truffle flavor makes it a unique pairing.
  • Willamette Valley Farmstead Gouda – I find Gouda to be a great beer pairing cheese. It’s got a creamy, nutty flavor that mixes really well with a lot of the more Belgian beers ends up bringing out some great flavors. This is an excellent (and Northwest local) Gouda to be the pairee.
  • Sartori Romano (grated) – Tangy, earthy, nutty with a nice finish. I find the italian hard cheeses kind of tough to do pairings with, but we had this for another part of the meal, so I gave it a shot. Not a major success, but no cheese is bad.

On to the pairings!

Lagunitas Bavarian Style Dopple-Weizen

The best pairing on the Lagunitas was with the Gouda. The earthy flavors of the Gouda really highlighted the estery parts of the Bavarian yeast in the Lagunitas. Taking a bite of the Gouda and a sip of the Lagunitas together was almost like an entirely new beer. The wheat and yeast flavors were enhanced and it really complimented the sour, tang of the beer. Probably my favorite pairing of the night. The Chevre didn’t really add a ton to this beer. Both were good but there wasn’t the interplay of flavors that I got with the Gouda. It was the same with the Romano. The two definitely worked together, especially the more nutty parts of the Romano, but it didnt’ quite dance in the same way as the Lagunitas and the Gouda did.

Full Sail Sanctuary 2011

The Full Sail and the Gouda actually weren’t as great a pairing as I was hoping. The flavors generally worked together, and some of the earthy notes of the Gouda played off the bready malts of the Full Sail but I was kind of disappointed with the overall result. The Truffle on the other hand, was much more interesting. The earthy, musky flavors of the truffle really did great things to the Full Sail. I think that the banana/spice notes in the Dubbel brought made a great contrast to the earthy, almost bitter parts of the Chevre. It’s kind of like the Truffle added some distinct bitterness that might usually come from hops in another style of beer, but in a way that was completely complimentary to the Full Sail. Great stuff. The Romano was a bit of a dud. Again, not a bad combination, just not one that had a ton of impact on the beer.

Alaskan Perserverance Ale

By far the hardest beer of the night to pair was the Perseverance. I find stouts hard enough to pair with cheeses, but with birch syrup and the just-off-center sweetness makes it even tougher. The Truffle stood up pretty well here. The truffell flavors didn’t exactly compliment the birch syrup sweetness, but it was kind of an interesting juxtaposition. The combination of that very tart aftertaste with the lingering bitter sweetness tickles the tongue a bit. Sadly, the Gouda didn’t stand much of a chance. It’s flavors just got overwhelmed by the beer. The salty/creamy parts of the Gouda were great, but in order to stand up to a big beer like a Stout, you have to have it in spades. Some Beecher’s Flagship might have been really interesting here. By this time we were out of Romano. It might have held up okay, but I have reservations. The Perseverance is a beer that stands on its own in a big way, so a cheese pairing is tough.

The winner was the Lagunitas and the Gouda. Just a really great mingling of flavors and a fantastic compliment. Second was actually the Truffle and the Perseverance. Maybe because I was three big beers in at that point, but the Truffle with it’s very tangy and creamy texture kind of held its own against the chocolate and bitterly sweet onslaught of the Perseverance. Surprising but tasty.

Congratulations MAX Masters

My second year being involved in the planning of MAX was even more rewarding than the first. And the average scores for all of ours speakers were up over last year so it seems like the content is resonating with attendees and we continue to draw great speakers. Thanks to everyone who spoke at MAX this year for making it a huge success.

But we also like to call out the best of the best. This year it was really tough to be a MAX Master and so a huge congrats to the following speakers who made the cut.

  • Adam Lehman, Adobe Systems
  • Bryan O’Neil Hughes, Adobe Systems
  • Chris Converse, Codify Design
  • Chris Kitchener, Adobe Systems
  • Colin Smith, Adobe Systems
  • Dani Beaumont, Adobe Systems
  • Dave Helmly, Adobe Systems
  • David Nuescheler, Adobe Systems
  • Duane Nickull, Adobe Systems
  • Greg Rewis, Adobe Systems
  • Jack Davis, Wow, Inc.
  • James Williamson, Lynda.com
  • Jason Levine, Adobe Systems
  • Jim Babbage, Adobe Systems
  • Joe Rinehart, Booz Allen Hamilton
  • Marc Esher, Booz Allen Hamilton
  • Michael Chaize, Adobe Systems
  • Michael Labriola, Digital Primates
  • Michael Ninness, Lynda.com
  • Mordy Golding, Design Responsibly
  • Nicholas Zakas, NCZ Consulting
  • Patti Sokol, Adobe Systems
  • Paul Trani, Adobe Systems
  • Russell Brown, Adobe Systems

Adobe Financial Analyst Meeting Being Live Streamed

Quick heads up that Adobe is going to webcast the financial analyst meeting on November 9th starting at 10:00 AM EST. The press release mentions:

At the meeting, which is being held in New York City, Adobe’s management team will outline the company’s vision and business strategy.

I haven’t been to one of these, so I’m not sure what you should expect (plus it lasts 7 hours) but it should be a good chance to see what Adobe is thinking.

Flex Mobile European Tour 2011

Next week I’m going to be hitting the road with my colleague Mihai Corlan to spread the news about what Adobe has been up to the past few months. The primary reason for the trip is to show off the work the product teams have done with Flex on devices. Mihai and I are going to be doing some hands-on sessions showing just how easy it is to build great looking applications for iOS and Android. Bring your laptop, a copy of Flash Builder, and a device and we’ll walk you through all the steps you need to go through to start building and deploying mobile applications.

The other part of these events is providing some firsthand demos of some of the things we showed off at MAX. I think MAX was a major turning point for Adobe and Mihai and I will be showing off the touch tooling, talking about the creative cloud, and showing all of the things Adobe is up to in the world of HTML5. Plus we’ll give you some sneak peaks of the next generation of the Flash Platform. So there’s a ton of info and you’ll have the chance to ask questions firsthand. 2012 is going to be a great ride for the Adobe community so we want to make sure you have all the info you need to be successful.

Here are the cities we’re hitting:

Update: For those of you in the UK, there is an event on Monday, the 7th. I couldn’t make it out in time for that, but Mihai will be there covering everything.

November 9th

November 10th

November 11th

November 14th

November 15th

November 17th

November 19th

Can’t wait to see you and talk about application development and Adobe’s 2012.

Using Lawnchair for Data Storage in PhoneGap

I’ve been looking around for good ways to store information for a PhoneGap application I’m working on. I think that the PhoneGap SQL APIs may still be the best bet but I also wanted to check out some of the more unique storage options. One of the options I came across was Lawnchair, by Brian Leroux. One of the beautiful things about Lawnchair is that it’s incredibly simple. It does persistent JSON storage, has adapters for different storage options (localstorage, webSQL, etc) and is very lightweight. One of the not-fun things about Lawnchair is that it’s incredibly simple. While I found it easy to use (mostly) there were some areas that didn’t work. I think part of the issue is that I don’t have a lot of experience with NoSQL solutions like CouchDB (where Lawnchair draws a lot of its inspiration) so I think a lot of the issue lies with me.

That said, I found it to be a powerful, if basic way to store data and I think it’s worth knowing about. This isn’t going to be helpful for people who know JavaScript pretty well or who have used Lawnchair a lot, but I figured jotting downs some of my thoughts and the basics of it would be helpful for my learning process. So here it is.

Quick Info Up Front

One of the first things I ran into was that Lawnchair will behave slightly differently depending on the adapter you end up using. For instance, I started out using the default ‘dom’ adapter, which just ties into the localStorage API and uses key/value pairs. So when you call the save() method, you pass in a key with values. But upon switching to the webkit-sqlite adapter, which relies on databases, I found that the old key/value pair code didn’t seem to work because of the way that the webkit-sqlite adapter assigns ids. The key is still stored, but it doesn’t seem to work as a selector. I think this might have something to do with the fact that I’m using ints as my key and not strings, but haven’t done enough research.

This post will use the webkit-sqlite adapter so keep that in mind as you’re looking at the code.

Getting Started

Getting started with Lawnchair is a beautiful thing. Simply drop the Lawnchair.js file and whatever adapter you want to use, then just start using the Lawnchair class. I found it’s helpful to assign it to a variable so that you can access it easily from other functions. It also requires a callback function. Normally, when you set the callback, you can use the this scope to perform operations on the database, but in my example I’m just tracing out that we connected.

     var beers = Lawnchair({name:'beers'},function(e){
          console.log('storage open');
     });

So beers is now the reference to my data storage and I can call the Lawnchair APIs using that variable.

Saving Data

While at first I was a little bit confused about how to treat Lawnchair as a way to store more complex data types, storing objects is incredibly easy. Just wrap whatever you want in a JavaScript object and then call the save method.

          var obj = {beername:"Wet Hop",brewername:"Deschuttes",brewerlocation:"Bend, OR"
                         ,beerstyle:"IPA",quantity:1,purchasedate:"12/11/2011",price:"9.00"
                         ,cellardate:"9/11/2011",cellartemp:40,brewdate:"8/10/2011"};
          beers.save({key:"1",value:obj});

In this case, I assigned a key of “1″, which makes sure it’s a string. If you just use integers, it ends up translating to the database as 1.0. This actually becomes kind of a pain later on as you’ll see, so it’s important to keep it in mind. If you use a string as your key, it will just make the ID that string, so it’s a little bit simpler to use. Below is what the data storage looks like when you don’t use a string.

By using strings I found it makes the retrieve operations a lot more simple. In fact, I couldn’t figure out how to use the get operation using the webkit-sqlite adapter and a number for the key. Getting 1 didn’t work and getting 1.0 didn’t work, so I just ended up using a string. I think that’s more a limitation of my JS knowledge than anything, but it was something that I struggled with.

One cool feature of modifying data in Lawnchair is that when you save() something, if you pass in a key that already exists, it will just overwrite that existing key. No having to worry about update versus insert, Lawnchair just figures it out and saves the data correctly.

Getting Data

There are a couple of good ways to get data; the first is the get() method. Pretty straightforward: You pass in a key, and it will return the value associated with that key.

             beers.get("1",function(obj){
                  console.log(obj);
             });

The object that comes back includes a key property and a value property, which is where the data is stored. So in my example object above, I can reference obj.value.beername to get the name of the beer.

Another helpful retrieve method is the all() method, which just dumps every object from the storage area in an array. Every function in Lawnchair can use a callback function and in this one it’s especially helpful. In my app I use the all() method to loop through the beers and display them in a list.

     beers.all(function(arrBeers){
          for(var i = 0; i<arrBeers.length;i++)
          {
               console.log(arrBeers.length);
               var listdiv = document.createElement('li');
                 listdiv.setAttribute('id','listdiv');
                 listdiv.innerHTML = arrBeers[i].value.beername;              
               $('#beer_list').append(listdiv);    
          }
          $('#beer_list').listview("refresh");
     });

Modifying Data

As I mentioned above, the way Lawnchair works is that when you save an object with the same key, it just overwrites it. So the key to modifying data is just grabbing it using the get() method, adjusting the data on the object, and calling save() with the same key.

          beers.get("1",function(thisobj){
               console.log(thisobj);
               var obj = {};
                    obj = thisobj.value;
                    obj.beername = "Not Wet Hop";
               beers.save({key:thisobj.key,value:obj});
          });

I found it kind of helpful to use the existing key on my retrieved object to save since that’s a good way to make sure you’re saving the object you want and not overwriting another one or creating a new one. Key management becomes kind of important with Lawnchair but it’s not tough to do.

Beyond

One of the things I found helpful after digging in was checking out the Lawnchair plugins. The couple that I downloaded were the query plugin and the callback plugin. The query plugin just lets you use some basic query syntax to pull out information. The callback plugin lets you specify callbacks for before and after events so you can make your code do specific things based on when you’re accessing the data.

It’s also really important to take a look at the adapters because that’s critical to making sure the application will work across devices. In general the adapters should be hot-swappable in that you should be able to just move adapters in and out without having to change the code. I had some trouble getting the latest DOM adapter to work, so I can’t totally verify that, but as I understand it that’s the way it’s supposed to work.

Conclusion

After messing with it, I think Lawnchair is one of the most straightforward ways to store data for a basic PhoneGap application. It’s not going to hold up to all of the use cases that a complex application needs, but for something where you’re storing some simple data, Lawnchair is perfect. It leverages existing web storage options and using adapters you can make sure it’s cross platform.

Full Code

I posted the full code snippet here. Keep in mind I’m a JavaScript newbie so if you see things I’m doing wrong I’d be grateful to hear about them.

Why I’m Doing PhoneGap

I’ve started to see some general questions and fielded a few emails from people asking about why the big push around PhoneGap on the Adobe side. In general, everyone knows the basic answer: we acquired Nitobi (the company behind PhoneGap), so now as Adobe evangelists, it makes a lot of sense for us to know it and be able to talk about it. And I think we’ve done a pretty good job of that. Christophe has a demo app (with source code) up, Greg has a couple of really good posts on it (especially this one that talks about how PhoneGap affects Flex evangelism). So at a general level, it shouldn’t be a huge surprise, but for me it’s quite a bit deeper than that and I wanted to provide a bit of context.

My desire to learn PhoneGap (and by extension get a lot better at HTML/JS) comes from two places. One, if you aren’t learning new technology, you’re not adapting as a developer. Two, as I’ve been looking around and trying to get my head around PhoneGap/HTML, I’ve found some rougher edges. Since I work at a tools company, I want to know where those edges are so that as Adobe builds out tools for this technology stack, I can provide good feedback to the product teams.

New Technology

I’ll say this a thousand times: I think AIR and Flex are the best way to build cross-platform mobile applications. I think they’re arguably the best way to build mobile apps in general for specific types of apps. And with AIR 3.0, AIR has never been more powerful. Stage3D is coming, we have native extensions and captive runtime so as a developer you can really blur the line between your AIR app and native functionality. But as great as I think native extensions are for our developer community, I’m not personally that excited by spending a lot of time writing them. I love the web. What got me so excited about RIAs back in the day was that you could build desktop-like apps with web technologies. I fully believe that Flash is part of the web, and I always will. Java and Objective C are decidedly not web technologies. And I’m not really that interested in spending a bunch of time learning Java/Objective C code. I don’t think that many AIR developers will have to roll their own native extensions, but it is one of the cool new parts of the platform, so a lot of the Adobe evangelists will be spending time getting up to speed on how to build them. That just doesn’t get me excited. Same goes for Stage3D. The stuff you can do with 3D in Flash Player is mind-blowing. I’m just not a 3D developer or a game developer. Luckily the Flash Platform is evolving beyond that as well. The stuff coming up with concurrency and potential enhancements to ActionScript both fall into what I’d call the “web world” and I’m excited to dive into those and get to know them as they get closer.

But, while I’m waiting, it turns out we now have a pretty cool HTML/JS mobile story with PhoneGap. I’ve been dabbling for a little while in jQuery mobile and HTML/JS and I’d consider myself an average JS developer. But you’ve always got to be learning, and if you love the web, you can’t not be good at JavaScript. I’m kind of ashamed that I’m not better, but this is a great opening for me to dive in, dedicate a ton of time and energy to getting better, and coming out a more holistic web developer. One of the things I love about the HTML/JS community is just how varied it is. There are JS developers of all stripes creating their own frameworks, own solutions to architecture problems, their own server solutions, and hell, even their own languages that eventually end up as JavaScript. The raw creativity of the web ecosystem is on full display when it comes to HTML/JS. And there is a certain zen to the chaos that I find intoxicating. I desperately want to be a part of that and the fact that I’m behind the curve is kind of depressing.

Helping Adobe

Which brings me to the second reason I’m planning to dedicate a ton of time to the PhoneGap stack. There are quite a few areas where the workflow is downright broken. My recent foray into on-device debugging is one example. Some of that is just that I don’t know enough, but there are also some real gaps in tooling, services, etc. We’ve got some smart people at Adobe who know the JS/HTML world pretty well. But we can always have more and if we want to provide value to developers in the space, that’s going to require knowing where the gaps are, knowing where to spend our time, and what kind of solutions will be helpful. I want to be able to provide that feedback and the best way to do that is to really know it. The hope is that I’ll be able to contribute in a small way to what Adobe will contribute to the open web ecosystem for developers.

Viva Flash!

So for me this particular foray goes beyond just learning PhoneGap to get up to speed. I think it’s a really cool time to be an Adobe evangelist and I came away from MAX a lot more invigorated than I’ve felt in a long time. Part of that is the Flash side (this session on the roadmap was excellent). But a big part of that was definitely that I think Adobe is going to make a positive impact in the HTML/JS space. The Nitobi guys are all insanely talented and I think that with them we’ve got a vision for mobile apps rooted in web technologies. I’m ready to contribute to that vision.

Update: And Ray pointed out he’s got a ton of stuff up as well.

PhoneGap for Flex Developers: Debugging PhoneGap Applications on Android

I’ve been spending a bit of time this weekend trying to dig into PhoneGap for obvious reasons. I’ve done a couple of basic PhoneGap apps prior to this but I wanted to get the full workflow down. Coming from a Flex/Flash background, I think I got a little spoiled. From what I’ve been able to tell, there’s almost nothing in the HTML/JS stack that can replicate what Flex/Flash Builder do. For this particular challenge I wanted to be able to debug my code on the device. Brian Leroux pointed me in some great directions but during the process I found myself a bit frustrated. There is a lot of “grab this github project, get this dependency, get this github project”, etc. That’s not to say it’s bad, it just wasn’t in a centralized place, which is what I’m used to. Simeon Bateman made an interesting comment to me over IM that I was from the “heavy, all-inclusive camp” whereas JavaScript developers came from the “lightweight, use-as-needed camp”. That’s something I need to get used to.

So here’s some general info I found while going through this process. Big disclaimer: This is more of a brain dump than anything, so it isn’t meant to be all that informative, but I wanted to jot it down for my own memory. Comments are welcome.

Aardwolf

The first thing I tried was Aardwolf, which seems really, really awesome. It’s essentially a remote debugger written in JavaScript. You open up the HTML page, which has a JavaScript console, and then load your application up on the device. It uses Node.js, which I thought was pretty slick, and by dropping a script into your page you can set breakpoints in the JavaScript console to test code. Sadly, I couldn’t get it to work. My main issue was that I had a hell of a time figuring out how to get the Node.js server exposed outside of my Mac correctly. I think I got close, but it stumped me. That’s not necessarily a knock on Aardwolf, because it looks really, really slick, I just didn’t have the Apache knowledge to pull it off. I’m going to revisit this one later.

Weinre

Weinre ended up being the winner for me. It seems like an absolutely perfect solution for the PhoneGap world because as long as you’ve exposed your Mac to web sharing, you can use the Mac client and with a simple line of code, you have access to everything about your application you’d expect from something like the Chrome Developer Tools. I think I’ll try to do a more in-depth blog post on this in the near future, but for now, here’s my rough setup:

I downloaded the Mac client from this page. I had web sharing on my Mac set up for the IP address 10.1.0.4. When it starts up, the Weinre client creates a ~/.weinre/ directory but if you want to customize the app at all you need to create a server.properties file in that directory. With this you can specify the host that the Weinre debugger will connect to. Mine was this:

boundHost:    10.1.0.4
httpPort:     8080
reuseAddr:    true
readTimeout:  1
deathTimeout: 5

Now the Weinre debugger is using the same IP address that any other devices use to connect to my Mac when they share the same network. When I read through the Weinre documentation, the examples focused on browser-apps that would be able to load a URL from that 10.1.0.4 URL. So at first I was kind of confused where PhoneGap fit in. But then I had my “duh” moment: one of the beautiful things with PhoneGap is that we’re just dealing with a web view instance in a native app. So all I had to do was take the script block that the “default” page creates for you and put that in my PhoneGap code. I started with the default PhoneGap template from Dreamweaver so I just added that line to my app:

<html>
<head>
<meta charset="UTF-8">
<title>Beer Inventory</title>
<link href="jquery-mobile/jquery.mobile-1.0a3.min.css" rel="stylesheet" type="text/css"/>
<script src="http://10.1.0.4:8080/target/target-script-min.js#anonymous"></script>
<script src="jquery-mobile/jquery-1.5.min.js" type="text/javascript"></script>
<script src="jquery-mobile/jquery.mobile-1.0a3.min.js" type="text/javascript"></script>
<!-- This reference to phonegap.js will allow for code hints as long as the current site has been configured as a mobile application.
      To configure the site as a mobile application, go to Site -> Mobile Applications -> Configure Application Framework... -->
<script src="/phonegap.js" type="text/javascript"></script>
<script src="scripts/test.js" type="text/javascript"></script>
</head>

It’s that first script block that gives me access to the Weinre debugger. Then I built that app and packaged it into an .apk file and installed it on my phone.

Voila! I automatically had access to all of the Weinre features for my PhoneGap app!

Fantastic!….err…..sort of

Being able to inspect elements and change them on the fly is awesome, but then I wanted to debug some JavaScript code. Turns out you can’t do that with Weinre (yet). This is one of the things that Aardwolf is really great at, but it has to tie into Node.js to get the breakpoints to work. Plus you have to manually enter an array of breakpoints in the JavaScript console to get it to work. I wasn’t able to get past the step of making Aardwolf and my local Node.js server accessible to my device, so I wasn’t able to test it. Plus I’m not totally sure how Aardwolf would work with PhoneGap, but I *think* it should. My plan this week is to try and get Aardwolf and my app running on Heroku so I don’t have to worry about making my local Node.js server accessible but I wasn’t able to do that tonight.

Welcome to the edge

As far as I can tell, we’re getting into some edgy territory here. Even the Google searches are pretty sparse. So if you’re coming from the Flash/Flex world, I think there will be some learning curves.

But I set out to do this with Android. For iOS, arguably the platform that is the most important, it’s way easy because the tools are much better. Since all PhoneGap projects are native projects, you can use the exact same debugging/deployment workflow as other iOS apps. That means you can leverage the power of Xcode to help out. I haven’t spent a ton of time in Xcode, so I’ll be spending some cycles on that this week as well, but it looks much, much nicer.

I’m really excited to spend a lot more time on PhoneGap. I think building apps with HTML/JS is kind of fun, even if there are some rough edges. Based on my experiments so far, the Flex/Flash story with AIR is way, way, WAY better than anything on the HTML/JS side for building mobile apps, including PhoneGap. But the world is embracing HTML and JavaScript and by learning JavaScript, as a developer, you will never be more versatile. So in that respect, PhoneGap is a great way to start bridging the gap between Flex/Flash and the HTML/JS ecosystem. So far I’m having fun.

MAX Reflections

I’m sitting down with some tea while my little girl is taking a nap feeling the big exhale from MAX. The energy of the past few days has been largely fantastic and I always find MAX to be rejuvenating both from a professional standpoint and a personal standpoint. Getting to connect with the community and my colleagues at Adobe has been great. In the contrast to the buzzing of MAX, the current deep quiet of my house leaves me reflecting a bit on the week.

This will go down as a very transformational MAX. The announcement of the Creative Cloud and the fact that it will include all of Creative Suite Master Collection as well as the touch tools and services (including TypeKit) is one of the biggest things I’ve seen from Adobe in a long time. And it feels like we’re jumping in with both feet and getting back to the core of what Adobe does: empowering designers to create with great tools. I thought the news about the single edition of the Digital Publishing suite was a perfect example of that. It makes the blossoming world of digital publishing accessible to more people.

The PhoneGap announcement was, for me, the most significant announcement of the week. By acquiring Nitobi (fantastic guys) and contributing the PhoneGap project to the Apache Foundation, Adobe took a huge, huge step into the world of HTML5. It was a perfect way to start a day 2 keynote that focused on the things Adobe is doing to be a part of the HTML5 ecosystem.

Based on the Twitter stream there seemed to be a feeling that the lack of traditional Flash indicated that Adobe is giving up on it. I think that misses the big picture. With the Nitobi acquisition and the embracing of PhoneGap, Adobe is making a significant and meaningful bet on the web and cross-platform mobile applications. This can’t be overstated. For Flash developers we have AIR, which will let you build cross-platform mobile applications. For HTML developers we have PhoneGap, which will let you create cross-platform mobile applications. Both are web technologies that don’t require developers to be locked into a specific operating system or type of device. You see the same thing with our digital publishing suite; it doesn’t matter if you want to deploy on iOS, Android, or PlayBook, you can. And that’s possible largely because of the web formats that go into creating the DPS apps.

This isn’t about Flash versus HTML, this is about supporting creative and interactive content across the broadest platform in the world: the web. Whether it’s mobile apps or browser content; animations, interactive web applications, or 3D gaming experiences, Adobe genuinely believes that the web is the best way for our customers to deliver their creations. By making PhoneGap a cornerstone of our story, I think we’ve proven our commitment to that mission.

I’m glad I was at MAX to see all of this in person.

Edit: This is a great piece by Daryl Taft of eWeek that talks about Flash and HTML. And it’s great to see that the “and not or” message is getting picked up. But what I like about this particular message is that when you follow it upstream a bit more, it just means we love the web. And if that’s the case (and I feel like it is) then the technology becomes secondary to the goals of helping people create cross-os and cross-device content with web technologies.

Flash Player 11, AIR 3, and Flex/Flash Builder 4.6

Today is a pretty big day for Adobe developers. We’re officially announcing Flash Player 11, AIR 3, and Flex 4.6 and Flash Builder 4.6. The bits will be available in early October, but we’re announcing things today to help provide developers with information on what’s coming. I’ve been at Adobe for 4 years now and it’s been a very interesting 4 years as the landscape has evolved. It’s definitely been an up and down ride for Adobe developers, but the world has never been a better place for interactive developers, and these set of releases provide a ton of functionality aimed at helping Adobe developers create content in the most cutting edge places.

Gaming

We’ve been doing a lot of work to help enable console-esque games on top of the Flash Platform. Flash Player 11 includes Stage3D, which is going to open up a whole new world for game developers. Zombie Tycoon and Tanki are initial examples of what can be done and I can’t wait to see what comes of it. I’m reminded very much of the early days of Flash where a bunch of creative people were given a technology that was pretty open-ended and poked and prodded to create a bunch of very cool things. I think we’ll see that kind of revolution with Stage3D because of the ubiquity of Flash and the creativity of our developer community. Also in the gaming bucket is a framework we’re working on called Starling, which leverages Stage3D to create a super-fast way of doing parts of 2D games. It’s a great merger between the underlying technology/performance benefits of Stage3D and the kinds of things people want to do in 2D games. I think it’s also going to see some traction beyond games as agencies start to use it to enhance 2D content.

Mobile Applications

Flex and AIR have really found a great place in mobile applications. The performance enhancements in 2.7 made building native-experiences with AIR possible and we’ve seen some great examples of that in action including Machinarium and Caltrain Times. I’ve been impressed with performance on my 100 Days of Exercise application on iOS. I’m incredibly, incredibly excited by what this means for Flash. There’s a definite need to create mobile apps that can be deployed to multiple application stores. The Flash Platform provides a way to create great looking, high-design applications with near-native performance that can run on multiple devices. That’s a big deal.

And this release of AIR 3 goes where we haven’t gone before on the Flash Platform with native extensions. Now if there are features that aren’t included in AIR, like access to a credit card reader, you can build those extensions in native code and then link them to your AIR applications and leverage those libraries. It’s a great mix of native for specific use cases and AIR/Flash for fantastic user interfaces. It’s a big, big, big deal to be able to extend the platform and it’s a huge step.

I also think we have one of the best mobile-tool chains out there. Flash Builder 4.6 is going to help with creating those native extensions while also enabling the use of captive runtime in AIR so your applications don’t need to rely on the external AIR runtime on Android. Combine that with the enhancements that are coming in Flex 4.6 and it adds up to a world class mobile development platform that lets you reach more devices that matter. Flex 4.6 is especially exciting because of the new components that have been added. Flex and AIR are far and away the best toolset for interactive developers or any mobile developer who needs to create content for multiple devices. The apps you can build with Flex and AIR are going to stand out from the boring, standard apps that have started to litter app stores. Creativity will win the day and creativity is at the core of Flex/AIR.

Beyond

So this is a huge release, and I’m excited. But I’m also excited about the future of Adobe and how we are responding and will continue to respond to the evolving marketplace. As Danny Winokur, VP and GM of the Flash Platform, said recently:

“We’re not so concerned about what the right technology is for that as long as we’ll be able to deliver those experiences. We’re working with Microsoft and other members of the HTML community including Google, Apple, and others to enable rich experiences on HTML5.”

This is not a technology war. Adobe is about enabling developers to build the best possible experiences with the technology they want. We want to build tools and services that cater to that ethos. That takes the form of cutting-edge gaming features like Stage3D and world-class mobile app features with Flex, AIR and Flash Builder. But HTML5 is exciting for a lot of reasons, and Adobe will help developers there as well. If you’re an interactive developer, the future is very, very bright for you.

So you better get a good pair of sunglasses.