Update: Added an accessibility panel and a book reading. I also forgot to mention that there is a SXSW group for people interested in Adobe AIR.

Coté mentioned this really good post by Chris Bernard listing some SXSW goodness and I realized that we needed a list of Adobe happenings at SXSW. It turns out they are numerous and varied. So if you’re coming to SXSW, please join us at one or all of these:

Saturday, March 14th

Flash SEO Tweet Up – 9:30am – 11:00am at Champions Restaurant in the Residence Inn Austin

Panel: Emerging Trends in Mobile Technology – 11:30am – 12:30pm

iPhone 2.0, Android, Flash Lite 3.0, Streaming Video, Electronic Wallets, Mobile technology is growing rapidly and becoming an intrinsic part of consumer mentality. Hear the experts discuss the role of mobile in today’s lifestyle, discuss emerging technology, and predict national and international trends.

Greg Rewis and Stephanie Sullivan Booksigning – 1:55pm – South by Bookstore

Panel: Connecting Interrelated Design and Development Workflows – 3:30-4:30 Room 10/Austin Convention Center (we’ll be talking about Flash Catalyst/Flex and ColdFusion/Dreamweaver)

Design and development are like siblings in the creative process constantly trying to express their individuality but a lot closer than they’re willing to admit. This session will explore the interrelated disciplines of design and development by looking at three specific project types: designer/developer collaboration for the Flash Platform; designer/developer collaboration for Ajax; and cross-media design and publication. You’ll see how designers and developers can achieve peace through more efficient integration and collaboration across media types and disciplines. This panel is sponsored by Adobe.

Interactive Click (these are fun get togethers with some prizes and food/drinks) – 4:30pm-5:30pm – Adobe Day Stage Café/Exhibit Hall

Agencies, designers, developers, and beyond! Gather at the Interactive Click to network with industry peers, enjoy lively libations and win cool prizes – including Adobe Creative Suite Master Collection. Each Click guarantees a minimum of 25 winners! So join in the fun, the odds are definitely in your favor.

Sunday, March 15th

Panel: Accessible Flash and Flex Applications – 10:00am-11:00am Room Hilton A

Developers are increasingly interested in delivering accessible applications that use Flash-based technologies but are uncertain as to what is possible and how to develop and test their applications. This panel will look at best practices and examples, and share information on what’s new in Flash accessibility.

Education Click (these are fun get togethers with some prizes and food/drinks) – 12:30pm-1:30pm – Adobe Day Stage Café/Exhibit Hall

Calling all educators, students, wannabe students, and on… Gather at the Education Click to network with industry peers, enjoy tasty treats, and win cool prizes – including Adobe Creative Suite Master Collection. Each Click guarantees a minimum of 25 winners! So join in the fun, the odds are definitely in your favor.

Panel: Making the Most of Creative Suite 4 – 2:00-3:00 Room 10/Austin Convention Center

Join Greg Rewis, author and industry-renowned Adobe evangelist, to learn how to get the most out of Creative Suite 4. Greg will show you hidden features in Photoshop, Flash, Dreamweaver, and more. During his performance, and it will be a performance I’m sure, he’ll also show you his favorite time-saving tips and tricks, and who knows what else you’ll walk away with – hint. hint. You certainly won’t want to miss this fun and informative session. This panel is sponsored by Adobe.

Web Awards Pre-Party and Ceremony – 6:00 – 9:00 – One of the best parts of SXSW, we get to recognize all of the cool stuff that has been created on the web.

Monday, March 16th

Video Click (these are fun get togethers with some prizes and food/drinks) – 4:30pm-5:30pm – Adobe Day Stage Café/Exhibit Hall

Motion graphic artists, editors, sound artists, and those with a passion for film, video, or audio. Gather at the Video Click to network with industry peers, enjoy lively libations and win cool prizes – including Adobe Creative Suite Master Collection. Each Click guarantees a minimum of 25 winners! So join in the fun, the odds are definitely in your favor.

Panel: What Does Awesome Sound Like – 2:00-3:00 – Room Hilton A

Join our conversation about the impact voice integration has on user interaction. We’re talking about and demoing some amazing functionality, like making phone calls and posting voice messages from mobile devices to web apps. It’s all done with Flash and Ribbit, a simple yet breakthrough API for cross-device content creation, distribution and voice interaction. Get started at developer.ribbit.com and you can bring something to show.

Tuesday, March 17th

Book Reading: Universal Design for Web Applications: Web Applications That Reach Everyone – 12:00pm – 12:30pm – Adobe Day Stage

Universal Design for Web Applications teaches you how to build websites that are more accessible to people with disabilities and explains why doing so is good business. It takes more work up front, but the potential payoff is huge — especially when mobile users need to access your sites. You’ll discover how to use standards-based web technologies to develop applications for a wide range of users and a variety of devices, including the mobile Web.

So there is a ton of stuff! Hope to see you there!

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I was talking with John Musser today about OpenSearch and the ability to add various search engines to your browser. I had assumed there was some special sauce that made it possible to use Google/MSN/Yahoo/Wikipedia directly from your search bar, but in talking to John I discovered that it’s pretty easy to do. I was going to create one for Adobe’s developer help and get a whole lot of kudos, but we’ve already got it!

If you want to add Adobe’s community search to your browser search bar, just search for something on the Adobe community site and you should get a popup offering to add it to your browser. If you don’t, in Firefox you can just click the little down arrow in your search bar (on the right hand side) and there should be an option to add Community Help to your search bar. Easy access to help content!

Move along..

TechCrunch has a copy of Morgan Stanley’s Internet Trends report for March and there’s a lot of good news in there for anyone in the Adobe developer sphere. TechCrunch’s analysis revolves around the social aspect of the report and there is a lot of data about the value/opportunity/popularity of social sites. The contrast between the most popular sites in 2005 and the ones today is particularly striking. But for developers looking to build RIAs on Adobe’s platform there is some good data beyond the social scene.

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Video is gigantic (slide 31). It provides a hook for people to come back (50% of YouTube users visit weekly or more) and it’s getting more and more popular. People are watching around 25 billion minutes of video on YouTube. Adobe has been working on both video quality (H.264 support) as well as making it easier to stream and bring video content offline. DMO (where the video stuff is) is one of my favorite groups in Adobe and they’re doing a lot to foster the entire video ecosystem on the web.

Widgets are a big deal (slide 20+). This is partly because of the power and reach of social networking sites. Making embeddable content that can be consumed on these sites gets you an instant audience and lets you go where the users are. Providing widgets that are interactive only increases the value – this is a case where Flash blows away any competition. Just be sure to keep your widgets clean and low-key

One of the most fascinating trends was the link between various platforms. There is a graph of traffic for CBS across their regular TV station, their website and the mobile screen (slide 35). The peaks and valleys are the same for all three platforms. When people are interested in an event they “touch” every part of your brand. As a result, you’ve got to provide experiences across devices and platforms, something I think Flash makes very easy.

Online Ad Spend still has a LONG way to go (slide 37). In 2007 it just passed Radio to reach $21 billion (radio was $20 billion). Radio!!?! Ahead of it are Cable TV, Broadcast TV, Direct Mail, Newspapers and Direct Telephone. Online Ads are better in almost every single way so I don’t see how this can slow down. Those of you building ads in Flash should have a long, profitable career.

Emerging markets are ripe (slide 59). A lot of traffic is coming from outside the US. Easy localization and customization are going to be important to help capture that. I think there are some enhancements to both the Flash Player (being able to do right-to-left text in Flash Player 10) as well as the Flex Framework (localization bundles) that should help Adobe developers take advantage of that.

Mobile growth continues to be very strong (slide 62). You’ve got to be on the small screen and as the other data shows you’ve got to tie that back to your main property. With the integration of Adobe’s Mobile Business Unit into our Platform Business Unit I think you’ll see great things. Flash Lite and the Flash Player being in the same business unit will help bring those two experiences much closer together.

Update: Reading Alec Saunders reminded me about the impressive iPhone adoption numbers. I chalk this up to what a really great experience can do for you. We need that in the software/RIA world.