Via John Nack, Adobe is listed as number one for most admired software companies ahead of Oracle, Intuit, Symantec, and Microsoft.

The only thing that confuses me about these numbers is that Microsoft is number 11 overall but number 5 in computer software. Seems kind of strange.

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3. Knowledge@Wharton With Kevin Lynch on the Future of Software
4. The Love Your Software Campaign
5. The Storm Clouds are Brewing – Adobe vs. Microsoft