On the podcast today Coté and I were talking about the inauguration as an online event. There’s a ton going on. Almost every major site is going to be streaming the inaugural ceremonies. But there are many different ways people are doing it. For the most part, as you’d expect, it’s being done in Flash. Basically all of the major media sites – CNN, CNBC, MSNBC, Fox News, etc. – are all going to be using Flash. CNN is even going to be inserting ads into the live stream which is pretty cool. Oddly, just like the Olympics, the “official” site is going with Silverlight. But like we saw with the Olympics, I’m pretty sure most of the viewing is going to be done in Flash because ultimately the barrier to entry is so small, everyone has it, and Flash just works.
As I told Coté, I think this is going to be fascinating from a number crunching standpoint. With so many options to watch the video, where are people going to go? And how will penetration of the technology used to stream the content affect that? With the Olympics, there was just one way Americans could watch the event – with Silverlight – but for the inauguration, people will be able to select any news media outlet and any format they want. I think it’s going to be a great mini experiment in how much penetration really matters as well as how much the brand of various media outlets matter.
Anyone who has watched Hulu in HD knows Flash has fantastic quality, and the install numbers for Flash Player 10 have been amazing, so our ubiquity isn’t slowing down. The combination of innovation and ubiquity add up to a pretty ideal experience and I think the numbers coming out of the inauguration are going to show exactly that. Go Flash!!
Update: Hah, I don’t actually think this is the reason they went with Silverlight, but I thought it was funny:
To note: The list of donors to the inaugural committee does not include any contributors who list Silverlight-rival Adobe Systems as an employer. As we have reported here before, it does include several high-profile Microsoft executives, including CEO Steve Ballmer. A Microsoft spokeswoman has said, “These donations are personal contributions from the named Microsoft executives, and not representative of Microsoft the corporation.”
I am really curious to hear the real reason, so if anyone sees it, please let me know.