Scoble is at Nokia World talking about some new fangled device that we’ll hear about on Wednesday. These were the paragraphs that got me:
But engineering does NOT equal a great experience. Yeah, my Nokia does not drop phone calls in places in Silicon Valley that my iPhone does, but generally I reach for the iPhone when I want to make a call or surf the web. Why?
Nokia is behind in experience. The executives here from Nokia that I’ve talked to know that. They know this is Nokia’s touchiest week and one where they either deliver a much better device or they are going to face a very tough 2009 globally.
I’m clearly biased, but this is an industry that needs Flash. The user experience of the traditional players is so far behind the iPhone that it isn’t funny. And the iPhone is a perfect example of how important nailing the experience is – people buy based on that. Nokia has great hardware but the software experience needs to be better. That’s where Flash can bring them back to par with the iPhone and enable the same kind of developer ecosystem – if not larger – than the one Apple has created with the app store. The millions and millions of Flash developers could start building apps.
We’re working on this from a runtime perspective, and it’s starting to come together. And Nokia is a member of the Open Screen Project, so they’re clearly interested. Things are happening, but the huge potential continues to get me excited. And I want customers to start demanding Flash on more phones as a counterweight to the huge UX lead that Apple has.Tweet