Gotta love the press cycle. Even though the keynote isn’t for another couple of hours, we’re going to be announcing the Flash Platform. Those of you who have been with us since the beginning may have a feeling of deja vu. You aren’t alone. Yes we’ve talked about the Flash Platform before. This time I think it’s more meaningful. One, we’re bringing all of the tools together under a single brand – which is going to help the confusion that comes with Flex versus Flash. Flex remains a great brand and it’s the face of our open source framework, but aligning the tools under one brand is going to help bring everyone that creates SWF content together.

And that’s why I’m excited and glad that “Thermo” is becoming a part of the Flash brand under the name Flash Catalyst. It bridges both worlds – the Flex world and the Flash world – into one tool. It connects our Creative Suite 4 tools with our developer tools. And that’s significant. As someone who’s been doing Flex for a long time, I can tell you that Flash Catalyst will completely change the way you think about building Flex applications. Part of it is great design-develop workflow but it’s also the fact that Flash Catalyst works very closely with the CS4 design tools. You get the development power of the Flex Framework, the design power of the CS4 tools, and the deployment/interactive power of the Flash platform. That’s a big deal.

Also, 64-bit Flash Player for Linux. Boo-yeah. Go Adobe. Go MAX.

Related posts:

1. Apollo as a Flash Platform Enhancement
2. Enabling Innovation with a Platform
3. Is Flash Getting Too Complicated?
4. Flash 9 Really IS Cross Platform
5. The Problem with the Flash Platform is Lack of Talent