With the YouTube announcement today Steve Rubel has a good post on the future being Web Services. If you look around he’s got some awfully compelling arguments. Look at a lot of the stuff you use on the web how many are web sites and how many are web services? I try not to visit the Twitter page and when I do I think of it less as a site and more as a touch point. Just one more way to enter my data and send it out. Amazon S3 takes the notion of Web Services even further by giving you a place to store stuff and exposing it from wherever you want. With web services it doesn’t matter how you’re accessing the data, just that you are.
And this is a big reason why I think Adobe’s pushing innovation on our own platform and doing things like Adobe AIR when a lot of momentum seems to be towards the browser. In a world of web services is the browser the ultimate access point? I say no. There are devices, there’s your desktop, there’s your Wii/PS3/Xbox, there’s your refrigerator. All of those things are connecting to the cloud to pull information, data, rich media and whatever else. One of the unspoken (or maybe just unheralded) part of Adobe’s platform is that we’re looking to enable a rich platform for all kinds of devices. And we want building on that platform to be easy so you can take the same code and run it on Mac, Windows, Linux, in any browser on any device.
And a big reason for this is that we’re starting to enable a lot of services ourselves. We’ve got Kuler, CoCoMo, Buzzword, Share and others. Obviously not all of those are web services (and we’re working on parts of that). But it’s about being able to leverage our services wherever you want which is the core value of our platform. I can’t wait to see how services transform Adobe and how people using our platform leverage services from all over to create rich, valuable experiences.
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