Last week while I was in Switzerland, Andy Plesser posted about a new campaign that Adobe is running around Flash video. He’s got a good interview up with Mark Randall about the whole deal and it’s going to include the first ever all-Flash billboard on Times Square (I need to find a customer visit in NYC). The campaign is titled “Flash On” and the promo site has a lot of cool content that’s being distributed using Flash.
I wouldn’t normally post about a marketing campaign, but frankly I think it’s good that Adobe is finally talking and promoting the fact that we have a ton of great technology for video on the web. Rich Media is an important part of what’s making the web grow and prosper. Adobe has kind of been in the shadows helping things along but I never felt like we got to tell our whole story. I’m not sure how much a marketing campaign will help with that, but maybe it will start to raise awareness of things like Flash Media Server, our H.264 support and other things we’re doing to make video fun and easy with Flash.
[tags]Flash, Rich Media, Flash On[/tags]
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