“Fanalytics” on Facebook

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Facebook AnalyticsI was poking around the other day and discovered some of the management features for “pages” in Facebook. Pages are the sections for brands and products that you can become a fan of. I created one for Adobe AIR and one for Thermo when they first came out. Now that I’ve found the analytics for the pages I’m pretty impressed. They’ve got a nice Flash chart that lets me graphically track things like views on my fan pages, number of wall pages, number of fans, and picture views. You can also get a snapshot of how many fans you have today vs. yesterday and the change in page views and unique visitors to each of your fan pages.

I haven’t played with the advertising campaign stuff because I don’t really have anything to advertise but part of me wants to try it out for fun. The analytics dashboard has been fun to play with though and it’s an interesting snapshot of how Thermo and AIR are doing on Facebook. So far we’ve been pretty steadily tracking upward. I’m really curious what will end up causing spikes. The release? New news? I think that might be one way to tell which parts of our marketing or which bits of news is resonating with the tech community on Facebook.

[tags]Facebook, Analytics, Adobe[/tags]

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  • http://www.riapedia.com/ Mike Potter

    We’re using Facebook for advertising Flex to students. The UI for the advertising stuff isn’t great. Certainly doesn’t hold a candle to what Google has right now.

    The Flash graphs are impressive, but the rest of it needs a lot of work. They’ve got a lot of catching up to do.

    Mike

  • http://blog.digitalbackcountry.com Ryan Stewart

    Are we advertising with the Flex “page”? So that it’s all integrated?

  • http://www.riapedia.com/ Mike Potter

    I think for now we’ve opted out of the social aspect of the ads – at least until the world decides on whether or not its a) legal and b) acceptable to the general public.

    The ad is an Adobe logo with text describing Flex Builder available for free for students, and then sends them to http://flex.org/edu/free/

    Mike

  • http://blog.deftlabs.com Ryan

    You guys should also take a look at AppHound for Facebook. It doesn’t provide analytics for pages but it does provide metrics for all Facebook applications.

    http://apps.facebook.com/apphound

    -Ryan