The MTV/Adobe AIR Contest
October 17th, 2007 by ryanstewart
We announced this at MAX and I wanted to post it so since Rey mentioned the Adobe AIR MTV contest on Ajaxian, I thought now would be a good time to post about it as well. So yup, we’re partnering with MTV to see what kinds of cool AIR apps the kids can come up with. The prizes are pretty impressive (and such witty names!). It’s not just Adobe stuff, it’s trips to New York City, VIP tickets and MP3 Players.
Me? I hope someone creates an AIR app that gets MTV to play music videos again. -ZING- 
[tags]MTV, Adobe, AIR[/tags]
Posted in Adobe, Rich Internet Applications
October 17th, 2007 at 4:03 pm
Nice contest but unfortunately:
October 17th, 2007 at 4:03 pm
Ups wrong code, please merge
The Contest is open to legal residents of the 50 continental United States
October 18th, 2007 at 6:21 am
True story:
MTV (Viacom, really) had this issue where there viewing demographic was “transient” – large portions wouldn’t actually watch the channel. They’d channel surf to it, see something they sorta liked, and watch until the first commercial break, at which point they’d change the channel because there was no incentive to stay (e.g., “What happens after this suspenseful moment?”).
They took their problem to a consulting company (Booz Allen Hamilton, where I used to work)…the (expensive) answer they received was “Stop showing 3-minutes programming. Show shows with plots, interrupt the plot at an interesting moment with a commercial break, making people stick around to see what happens.”
Not exactly a non-obvious or creative solution, but it means you can blame my ex-employed (and me, by proxy, even though I wasn’t involved!) for MTV stopping showing videos.
October 18th, 2007 at 6:23 am
Wow, not sure what happened to my ability to use basic grammar and spelling in the previous comment.
Saw your Tweet on Drupal – have you tried FarCry for ColdFusion?
October 18th, 2007 at 11:04 am
First a bus tour now an MTV contest? Jeez? I know Microsoft did a WWE website but how come they didn’t have Captain Lou Albano tour the country touting the benifits of Silverlight? We need to step up our game.