On Techmeme today a couple of people are posting about They’re Beautiful, a project that came out of Jackson Fish Market, a company started by three designers who were at Microsoft. Scoble wrote a big long post about how Microsoft just can’t keep designers because the culture is too geeky. He contrasts Microsoft with Apple and says that designers at Microsoft wanted to create beautiful things like the iPhone that were “emotional, more visually pleasing, more user-centric.”

But the people from Jackson Fish Market: Hillel, Walter, and Jenny didn’t seem to want to build the iPhone. One look through their blog makes it seem like they want to create branded software experiences, a conversation topic that went around the Adobe-blogosphere earlier this week.

Why shouldn’t we want web applications and desktop applications to be as great an experience as the iPhone? Why shouldn’t we be expecting the same level of emotion and user-centric design from software we use every day as that of a cell phone we’re willing to wait in line for? As I see it, my job at Adobe is to help evangelize that kind of software experience. And with Flash, Flex, AIR and our creative tools, Adobe has a platform that enables designers and developers to create better software experiences.

We understand what you’re trying to do and we have a lot of experience with empowering designers. The team at Jackson Fish Market is exactly the kind of company that we love and as soon as this post is finished I’m emailing them to invite them to our on AIR event.

[tags]Jackson Fish Market, Adobe, Branded Applications, Experience[/tags]