How’s this for a media quote?
Microsoft last week made what is likely to be a lame attempt to slam the barn door after the video horse has bolted, copying the Adobe Flash Video strategy with a product that is quite simply too late.
That’s The Register on Silverlight, announced last week at NAB. They seem very unimpressed calling the move “purely defensive” and pretty much writing off the video war. I just don’t see how people can believe that. Video is white hot, yes, but is it over? No way. I think Silverlight’s video story is good. It has DRM, has a better, more open codec, and if they get penetration (a BIG if), they’ve got tools to make it happen. Windows Media Format is still used in a lot of places, and now those people have an easy way to do video. That’s going to be compelling.
The Register also gets some things wrong. One, it mentions that Microsoft will struggle to get video on the mobile platform. Flash Lite currently doesn’t support video, and I’ve heard the Flash Lite 3 support won’t be stellar, so I’m not sure that’s a notch in favor for Adobe.
Secondly, The Register mentioned Adobe Media Player: “Meanwhile Adobe turned the knife at NAB, announcing that it was not content to just have stolen the PC video market from Microsoft, but added that it is now preparing its own Media Player to go head to head with the Windows Media Player.“
Adobe Media Player *sounds* like a big dig at Microsoft, but the two media players aren’t really competitors in my mind. Adobe’s version is aimed much more at people that want to distribute content with support for things like DRM and Media RSS.
Adobe has a huge head start, but is this over? Not by a long shot. I think Adobe is doing all the right things to keep their lead, but things are still going to be interesting, and we should probably wait until Silverlight is actually *released* before we go digging it’s grave.
[tags]Silverlight, Adobe, Adobe Media Player, The Register[/tags]