Making Money with Apollo

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Tonight I played with an application built with Apollo that I can’t wait for all of you guys to see. It’s the perfect blend of web and desktop because it relies on the strengths of both. The company has a great web brand that it continues to drive traffic to and support. Their Apollo version draws out some of the features and make some additions that power users will find very useful. I’ve been a fan of these guys for a while and I think they have this thing nailed. The “Web 2.0″ companies that are going to really drive Apollo adoption initially are going to be those that use the desktop to enhance the web experience.

Apollo isn’t going to be about bringing every web application to the desktop, so I always chuckle at the people that are afraid of having “900 desktop icons”. The thing I think Apollo will do very well is give web properties the ability to figure out who their “power users” are and give those people extra functionality. You can take the same development methodologies, a lot of the same code, and give your power users the opportunity to bring your application to their desktop with increased functionality. The people who download that are your power users. Then you can go about monetizing that base.

Apollo opens up a ton of possibilities, which is why I make statements like it’s going to “rock the web” without much in the way of embellishment. It’s going to expand what Web 2.0 can do and in the process give people new ways to monetize their work. That’s a big deal.

[tags]Apollo, web 2.0[/tags]

Related posts:

  1. What Is Apollo For?
  2. Feeling Out Apollo
  3. Own Adobe Stock? You Are Making a Ton of Money Today
  4. Apollo as a Flash Platform Enhancement
  5. Apollo – Revitalizing the Desktop
  • Phillip Kerman

    What is this awesome app? Or what is is about? I’m always suspect of ideas that are so precious that simply sharing the idea would mean anyone else could use it. Maybe it’s not your app… and I’d understand that you may be obligated not to say… but I’m still curious.

    I think Apollo is very cool… and I’m personally very psyched. However, I wonder on what planet some of the other enthusiasts live because I don’t see a groundswell of requests to do desktop apps.

  • http://www.johnwilker.com John W

    900 icons? he he. be funny to see, on some one else’s desktop.

    Tom’s got an app that is perfectly suited for apollo. Flex made the app easier (He started in Flash) to build, Apollo will make it easier to deliver. Can’t wait!

  • http://blog.digitalbackcountry.com Ryan Stewart

    Hey Phillip,

    It isn’t my application. If it was, I’d be talking a lot more about it, but I don’t want to take any thunder away from these guys. It isn’t about people using/copying their idea, I just know they have a lot of cool public info coming up so I don’t want to say anything.

    @John I need to ping Tom and see if I can get a scoop ;)

  • Rahsun McAfee

    Good post, I totally agree.

    IMO Apollo isn’t about bringing Web Apps to the Desktop.

    It’s about bringing a different type of functionality or an extension of your web applications/services to the desktop. Some things (in my mind) just seem better suited in the desktop environment.

    I plan on still building my Web Apps in the same manner; It’s just now I can leverage the power of my web development skills on the desktop to provide a different or more robust experience to a variety of users.

  • http://www.teknision.com Tony MacDonell

    I think I have a pretty good idea of which application it is! =)Everyone’s just going to have to wait for ApolloCamp!