I noticed that Identity Mine is announcing a campaign with the tagline “Love Your Software“. The team at Identity Mine provide WPF-based solutions for companies that want to leverage the .NET Framework. It’s pretty much a sales pitch, bit what makes the campaign noteworthy to me is the focus around the emotional connection to software. It’s not trying to appeal to developers as we might have in the past, but to companies that want their users to love the software.

There really isn’t any reason we shouldn’t love to software we use and it’s good to see a company start to use that as a selling point. Building great software experiences should reward companies by having users fall in love with the applications. Rich Internet Applications provide a way to build those kinds of solutions. Hopefully more companies start using experience as a differentiator.

[tags]Identity Mine, WPF, Experience, Love Your Software[/tags]