Combing Adobe’s DNS Entries Looking for Apollo Clues

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Trying to be the sneaky little blogger I aspire to, I went digging through Adobe’s DNS records to see if I could find any hits of what they might decide to call Apollo. Sadly, I didn’t find anything that looks like whatever they may call it, so they either haven’t decided on a name yet or haven’t gone out and registered the domain on Adobe’s servers. But in the process I did find out that Adobe owns some random domain names. A lot of them look like companies that were bought by Adobe, but there were still a few interesting ones in there:

  • ALLAIRE.COM – This one is pretty obvious, but I never thought about Jeremy not actually owning his own name.
  • DEFYTHERULES.COM – Seems like a marketing campaign. Ring any bells for anyone?
  • DONTSHOWROB.COM – This has to be Rob Burgess. An inside joke? Did he ever find out?
  • FLASHSPLICER.COM - Don’t know what it is, but it sounds cool!
  • MOVIECRITIC.COM – Seems like a valuable domain name to have and not be using.

Kind of a fun trip down memory lane all in all. Lots of old Macromedia domains and other companies that have been made part of the Adobe family. Maybe the future name of Apollo is even in there, but I couldn’t find it.

[tags]Adobe, Apollo, whois, domains[/tags]

Related posts:

  1. My Apollo Guest Post over on TechCrunch
  2. Track Apollo News with yourminis.com
  3. What is the Audience for Apollo?
  4. Apollo FAQ Translated to Pig Latin
  5. Apollo is All Over (the place)
  • http://www.tink.ws/blog Tink

    I just presumed it would be Apollo, due to the fact that they’ve spent a little time on graphics for it and have a logo (which is also offcially released as the icon) or an arrow blasting off.

  • http://weblogs.macromedia.com/jd John Dowdell

    I think “Defy the Rules” was a showcase site for Adobe GoLive five years ago.

    “Movie Critic” was a very cool site from Andromedia, which joined Macromedia in the late 90s. Andromedia had LikeMinds, a server for collaborative filtering, and “Movie Critic” was one of the first “social software” types of sites, predating Amazon’s “people who liked this liked that” abilities. Basically you’d rate certain movies in their database, and each new page-refresh would start to zoom in movies you might like, based on similarities of your favorites to those of other people.

    I don’t know “Don’t Show Rob” or “Flash Splicer”. (Jeremy’s got a brother, so that domain might be tough either way. ;-)

    jd/adobe

  • http://weblogs.macromedia.com/mchotin Matt

    If you figure out what Apollo will be called before I do I think I’ll be a little upset :-)

  • http://blog.digitalbackcountry.com Ryan Stewart

    @Tink – I would love to see the Apollo name kept, but I doubt marketing will allow that. The logo on the other hand, might stay.

    @JD – I knew I could count on you for info! Movie critic sounds kind of cool. I’ll have to do a wayback for it.

    @Matt – You’ll be the first person I email if I find it ;)

  • http://weblogs.macromedia.com/jd John Dowdell

    btw, DreamFactory (from your ZD blog) is a descendent of SuperCard… check on “bill appleton” for more background.

  • http://knowledge.wharton.upenn.edu Kendall Whitehouse

    Ryan:

    Adobe’s defytherules.com was a promotional site for their web and media development tools at the time: GoLive, Photoshop, Premiere, etc.

    Adobe also launched a similar site called shredtheweb.com that focused on their web development tools, including LiveMotion — their SWF authoring tool that, at the time, competed with Flash. (Go figure!)

    You can still see early versions of both of these in Archive.org’s Internet WayBack:

    defytherules.com (1999)

    shredtheweb.com (2000)

    :Kendall