I saw an interview by Eric Peterson with Megan Burns, a Forrester Analyst and noticed that Megan is going to be presenting a teleconference on Measuring Rich Internet Applications.
This is going to be a HUGE topic as more and more companies adopt Rich Internet Applications. The page view model is dead, but it leaves a huge void behind and a conversation about how to evaluate what users are doing while inside your application is long overdue. According to the description, this should be an interesting presentation:
Rich Internet applications (RIAs) are a hot topic these days, but most RIA owners have more questions than answers when it comes to understanding how users actually interact with these applications and what impact they have on business results. Learn which measurement techniques are best for evaluating RIAs and how to design a measurement program that provides the information your organization needs to prove and improve the value of RIAs.
It is on February 5th and seems like it’s worth it for $250 bucks and they’ll be talking about a lot of companies we’ve all heard of: Adobe, Allurent, Coremetrics, Effective UI, Laszlo Systems, Omniture, WebSideStory/Visual Sciences, and WebTrends.
[tags]Forrester, RIA, Rich Internet Application, Adobe, Allurent, Coremetrics, Effective UI, Laszlo Systems, Omniture, WebSideStory/Visual Sciences, WebTrends, Metrics[/tags]
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