Rich Internet Advertising

Beet.tv has an interview wtih David Hallerman, an analyst with eMarketer about the advertising market. As he notes, we’re still in the infant stage of video advertising, but he’s also correct when he says paid search is just direct marketing. It’s targeted and efficient direct marketing, but oatmeal is just oatmeal until you put something interesting in it.

Interactive Video is the cinnamon and sugar of online advertising. David estimates that spending for online video advertising is going to skyrocket from $410 million dollars next year to $2.9 billion by 2010. In his Beet.TV interview he talks about the emotional appeal of video and how that can help build a brand. That’s exactly why Rich Internet Applications can be such a persuasive advertising tool. You can emotionally connect with your users on an application level. You can easily blend that interactive video advertising with your application so that the user doesn’t even see it as an ad. They see it as something fun, interesting and memorable – exactly what an ad should be.

I think there’s room for a term like Rich Internet Advertising to describe the ways that brands can engage users with a great Internet experience. As more people get that, and we start to see metrics showing the result, technologies which enable that are going to be in huge demand.

There’s also some stuff about video forgeries but I stopped reading when I saw it came from Dartmouth. -ZING- (just kidding)

[tags]Video Advertising, Advertising, Rich Internet Advertising, Beet.TV, David Hallerman, eMarketer[/tags]

David O Malley

I remember seeing ALOT of predicted growth figures in on-line advertising in the 90′s. That segment hit the wall even before the .com bust. I’m always skeptical of ever upward growth figures.

Look at the numbers, year-over-year growth of over 50% for 9 years. Credible? The concept of the internet, even video over the internet, being a new-muedium to be expolited is out of date.

While I’d expect massive increases in video advertising in the next 2-3 years (mostly due to nbc, etc delivering prime time content on the web), the growth figures quoted are simply unsustainable.

David
Woody

This is also why people hate Flash, and why I use the “flashblock” extension.
http://blog.digitalbackcountry.com Ryan Stewart

David, I think the numbers are pretty high, and in fact I don’t put much stock in them. But it is an indication that people think video advertising is going to grow, and that I believe. It’s the “how much” that I question.

Woody, what if the ads were relevant to you? Would you block them? The ads that I hate are the ones that are annoying and totally irrelevant to me. But advertising itself is not bad, and the more relevant the ads become, the more likely they are to work. Rich media advertising gives the ad agencies a lot more creativity to make the ads relevant.
owdfuniyck

Subaru’s Petter Solberg believes that unsettled weather conditions could help him and the Banbury based outfit to get a good result on the season ending, Rally GB. Petter has only managed to notch up two podiums to date this year, but usually goes well in Wales. Indeed he took his debut WRC win back in 2002 on the event and then won it again in 2003, 2004 and 2005. Last year he finished third and another podium this time out would be especially well timed following another trying season, in which he has only managed to score 42 points…http://my-news-blog.com/

Ryan Stewart – Mountaineer Coding

Just an average guy trying to drink above average beer.