Marshall Kirkpatrick takes a look at MochiAds, a new ad network from MochiMedia. I think this is a great idea and an example where Flash brings a different advertising paradigm. Sure the idea of an adnetwork and “preroll” ads aren’t new, but Marshall makes a very valid point when he notes that most people expect loading screens with Flash ads.
The biggest part of this is what it brings to Flash developers. There’s a huge groundswell around enabling Flash developers to monetize their trade. Consulting rates are sky-high, the new deal with Verizon will help with Flash Lite developers and this adds another tool for creative Flashers to make money. That’s an important step in adoption, and if MochiAds are as easy as Marshall says they are, it could be very profitable.
[tags]MochiMedia, MochiAds, Flash, Advertising Networks[/tags]
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