I think this indirectly fell through the cracks earlier this week with the Adobe Acrobat 8 announcement. PodTech, employer of Robert Scoble, has an Adobe channel with podcasts and vlogs galore. They have a similar channel for SAP, and I’m pretty sure SAP hired PodTech, so I wonder if Adobe has entered into a similar arrangement.
Update: Robert chimed in below. This wasn’t a paid thing.
One thing I noticed is the channel only talks about Acrobat., which I think signals that despite the merger, Adobe and Macromedia are more independent than I thought. I know they keep separate offices, with the majority of the Macromedia staff still in San Francisco, but the Podtech channel seems primarily to cover the old Adobe stuff. There are a bunch of new, interesting Adobe products, but Acrobat gets the PodTech attention.
This could just be because the Acrobat team chose PodTech as a promotional delivery medium, but it would be great to see some Macromedia-based products get exposure like this. Any company willing to lure Scoble away understands the changing world of the web, and I think it’s fantastic that Adobe recognizes how powerful this kind of discussion can be. Bravo guys. Can we do Apollo and Flex next?
[tags]Adobe, Acrobat, PodTech[/tags]Tweet