I often have some difficulty in making a business case for a good user experience. To play off Potter Stewart, I can’t define why experience is important, but I know it’s valuable when I see it. In the cold, technical world of software development, it’s even more difficult to reconcile. Which is why I like video’s like this so much.
A great experience gives us a very personal connection with the object we are interacting with. We experience art, we experience places, we experience things, and we also experience software. As the web becomes more and more important in our daily lives, the experiences we provide through the applications we build can have a very real effect on the users. The personal connection between the user and the application makes them more likely to come back, more likely to share it with friends and family, and more likely to make it a part of their life. That has some valuable brand implications as well as user retention benefits.
The more people interact with applications, the more chances we have to put our artistic vision into those applications. With the technologies that exist today, the line between art and software is blurring. We can immerse users in our application, give them full control, and let our creativity shine. If Leonardo DaVinci was alive today, I think he’d be a Flash developer.
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