I caught Matthew Cahill’s take on Apollo through JD, but it’s something I’ve been thinking about so I wanted to post something like a response.

I don’t get Apollo. I don’t understand what the benefit is supposed to be, I don’t understand who the market is, I don’t understand what the hype is about. To be clear, I was at MAX, I watched the presentations, I’ve been following the news and reading about the “universal client”, but I still don’t get it.

I like Matthew’s post because I think he and I see Apollo similarly, but I don’t like it. The web is such a great platform! Why is Macromedia trying to create a separate software platform that runs independently of the browser? To compete with WinFX? WinFX sucks! It is an attempt to run rich internet applications on top of an operating system on top of the web. Cut out the middle and build for the web.

Apollo has been touted as the heir apparent to Central and I’ve heard talk about syncing data offline, but we aren’t far away from the net being everywhere, so why would you ever need to go offline. Maybe that’s still a few years off, but its coming.

Matthew goes on to talks about opening the standards which I won’t get into, but I just can’t see why Adobe would focus so much energy on Central’s successor. Then again, it’s only December, and I’ve been known to be totally off base. We’ll see.

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