You probably won’t have seen this article mentioned on fullasagoog or mxna, but I think it has a big impact on Macromedia.
On Thusrday Microsoft unveiled its new internet growth strategy. While the article talks about Google, eBay and Apple, if you read between the lines, it?s talking about Rich Internet Applications.
“New areas of interest were likely to involve communications, web-based storage, and tools to help workers collaborate better.” Steve Ballmer said, “The internet’s transformative impact on the software business has just begun.” And as one analyst at Goldman Sachs said, Microsoft is using its large base of software products to spin off new ides for business based on delivering services over the internet.
I realize that Google, eBay and Apple’s iTunes software aren’t popular because they’re rich internet applications. But they are popular because they’re easy to use and go about their task very efficiently (whether that’s indexing the web, bringing together sellers and buyers, or distributing music). That’s really where rich internet applications are going to go next, making services more accessible and as user friendly as possible. If Microsoft is going to bring the power of Windows and Office to the internet, it’s going to be done with RIAs.
Microsoft is a software company, and they do that job pretty well. Within that software model is a lot of untapped potential in the form of services and content delivery. The best way to provide those will be with broadband internet and RIAs. By creating applications that look and feel like windows apps, but are delivered and connected through the internet, user adoption will be almost a non-issue. Well written RIAs can be the ultimate user experience to deliver these services.
It may not be clear but I think this announcement is a major volley in the battle over the RIA market. We shall see.
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