I finished the Secrets of Economic Indicators and enjoyed it. It’s a very good resource if you want to take a look at the raw numbers when they’re released and know what they mean. I’m planning on keeping the book near my computer so I can grab it when the big indicators come out.
I’ve now switched to a book by Jeremy Siegel, a professor at the Wharton school, called The Future for Investors: Why the Tried and True Triumph over the Bold and the New. I’m only on the 4th chapter but so far I agree with most of what he has to say.
His basic premise is that instead of investing in indexes, playing the market or investing in new companies (like technology stocks), the best stocks are those which are undervalued but have consistent quality. He argues that because “growth” stocks are perceived to be a better investment, the returns on those stocks will not be as good as those stocks which are of equal quality, but not considered high growth.
In the book he gives the following example:
If you were to pick one of two stocks in 1950, IBM or Standard Oil of New Jersey, and the goal was to maximize a $1,000 investment – which stock would you pick? If you look at growth numbers, IBM outperforms Standard Oil in all of the categories: Revenue Per Share, Dividends Per Share, Earnings Growth and Sector Growth. It seems like IBM is a much better investment. But that, Siegel says, is the “growth trap”. In fact, your $1,000 investment in 1950, with all dividends reinvested (a key part of the argument), would have been worth $961,000 in 2003 with IBM – but it would be worth $1,260,000 if you had chosen Standard Oil of New Jersey (now Exxon Mobil).
The reason is that investors expected IBM to grow more, and it was priced accordingly. With the dividends that Standard Oil paid you would be able to buy more Standard Oil shares (and accumulate more wealth) than with the dividends that IBM paid.
It’s not just a fluke of the Oil industry either. With a $1,000 investment in National Dairy Products (now Kraft/Altria), your final accumulation would be $2,042,605. R.J. Reynolds Tobacco would have netted $1,774,384 and Coca-Cola would have appreciated to $1,211,456.
Investing $1,000 each in the four top firms in 1950 would have gained you a total of $6,291,510 while investing the same $4,000 in the S&P 500 would have gotten only $1,118,936.
So far, it’s a fascinating theory and a pretty good read. I’ve got some additional theories on what stocks would be most suited to this theory today (because I think the paradigm has shifted a bit) but I’ll wait until the end of the book to spell them out.
If anyone is interested in taking a look at the book, the link on the left will take you to the amazon.com page. I’m hoping I can get Prof. Siegel to sign mine at some point.